Make a Plan

Whether you’re pedaling or volunteering, you’ll find all the details you need to join the celebration.

Check out our day-of guide for more detailed information.

 Friday_Flag

Packet Pickup (TBD)

11:00 am – 6:00 pm

Wisconsin Institutes for Medical Research (WIMR) Atrium
1111 Highland Ave., Madison

 Friday_Flag

Packet Pickup 

5:00 pm – 8:00 pm

Capital Brewery
7734 Terrace Ave., Middleton

 Friday_Flag

Packet Pickup 

4:00 pm – 7:00 pm

TBD

 Saturday_Flag

Packet Pickup 

9:00 am – 2:00 pm

TBD

 Sunday_Flag

Packet Pickup & Registration

6:00 am – 1:30 pm

American Family Insurance
6000 American Parkway, Madison

Century Start (102 Miles)

7:00 am

American Family Insurance
6000 American Parkway, Madison

Cadence Start (63 miles)

9:00 am

American Family Insurance
6000 American Parkway, Madison

Paceline Start (34 Miles)

10:00 am

American Family Insurance
6000 American Parkway, Madison

Echelon Start (17 Miles)

11:00 am

American Family Insurance
6000 American Parkway, Madison

Family Ride Start (3 Miles)

1:30 pm

American Family Insurance
6000 American Parkway, Madison

Celebration of Life Ceremony

2:30 pm – 3:00 pm

American Family Insurance
6000 American Parkway, Madison

Ride Course Closes

6:00 pm

American Family Insurance
6000 American Parkway, Madison

January_Flag

Rider & Volunteer Registration Open/Fundraising Begins!

50% discount on all routes

Online

February_Flag

Registration Price Increases

25% discount on all routes

Online

June_Flag

Registration Price Increases

Registration at Full Price

Online

June_Flag

Late Registration Price

Registration increased $25 for all routes (except 3-mile)

Online

 Friday_Flag

Packet Pickup (TBD)

11:00 am – 6:00 pm

UW CAMPUS (LOCATION TBD)

 Friday_Flag

Packet Pickup 

5:00 pm – 8:00 pm

Capital Brewery
7734 Terrace Ave., Middleton

Friday_Flag

Packet Pickup

4:00 pm – 7:00 pm

TBD

Saturday_Flag

Packet Pickup

9:00 am – 2:00 pm

TBD

Sunday_Flag

THE RIDE 2019!

6:00 am – 6:00 pm

American Family Insurance
6000 American Parkway, Madison

Tab content