Frequently Asked Questions

Find answers to your questions about The Ride.

Step-by-step registration instructions



Yes so please dress appropriately. We have a gear check and changing tent on-site that is free and open to riders throughout the day. We encourage you to use your Ride bag at gear check and all bags must be labeled with your rider number. Any leftover items will be shipped to your address.

In the event of severe weather we will update riders via social media, Ride app, on-site and on the courses. If The Ride is delayed, we may need to decrease the distances on some of our routes but will make every effort to hold the overall event.

We suggest being present at least 30 minutes prior to your ride start time and require riders to be checked in at least 15 minutes prior to your route start time. To view your start time, check out our Schedules page.
Yes! We encourage our riders and donors to use Ride logos in their emails, social posts, fliers and custom gear. Please see our Asset Kit on how to use our logos, colors and fonts and download our logos  from the links below.

Ride Logo
2 Color
1 Color

Ride Icon
2 Color
1 Color

  • Wednesday, 9/18/19: 11am-6pm (WIMR, UW Campus)
  • Thursday, 9/19/19: 5pm-8pm (Capital Brewery)
  • Friday 9/20/19: 4pm-7pm (Cabela’s)
  • Saturday 9/21/19: 9am – 2pm (Cabela’s)
  • Sunday 9/22/19: 6am-1:30pm (Packet Pick-Up/Headquarters at AmFam headquarters)
    Please pick-up your packet at least 15 minutes prior to YOUR route start.
Yes, you can pick up another person’s registration materials. All you need is their first and last names.
Please note: Packet materials are linked to each specific rider so our staff will write the corresponding rider’s name on the packet. Do not mix up envelopes or we will not be able to accurately track you or deliver your photos.
Absolutely! We encourage all riders to create custom jerseys, shirts or any other swag! If you need recommendations on vendors or want to know who we use, please contact us at [email protected].

Our logos are also free to use on any custom gear, we just ask that you don’t manipulate them in any way. Check out our resources page or email us for these images.

An automatic email will be sent no later than Monday end of day that will include a link to all photos where you can search by your name or bib number.

If you do not receive this email, please contact us at [email protected].
Please note: This email will come from Focal Flame Photography (not The Ride) and may be in your spam or clutter folder.

While we chip all riders, this is solely for safety purposes so we can track all riders on-course. We do not time the event so we encourage riders to track their time via a personal device or through our Ride app.


Yes, you can transfer your registration until Monday, September 9. Please contact [email protected] with your information and email for the person you’re transferring to. They will then be sent a transfer link.
Yes, you are able to change your route at any time by logging in to your registration or contacting [email protected]. Please note that the fees differ between routes.

Riders are allowed to change routes up until the day of and even on-course. If changing routes day-of please arrive at your new route time and follow that route’s arrows.

Riders 18+ can participate in any route without parent or guardian supervision and those under 18 can participate in all routes with parent or guardian supervision. Our three-mile ride is designed for people of all ages.
While we do not require riders to fundraise a minimum amount, we do stress that The Ride is a fundraising event with a mission of advancing cancer research at UW-Madison.

Every single dollar raised helps fund vital research and treatment programs that benefit our patients and their families. Most of our riders raise money in small, attainable increments and our fundraising toolkit can help get you started.

  • Long sleeve finisher shirt
  • Food and beverage at all rest stops
  • Food and beverage at the post-ride Celebration of Life party
  • Photo downloads
  • Gear check & changing area
  • Kids expo
  • Finisher medal
  • SAG support along all routes
Registration is nonrefundable but can be transferred. Please contact [email protected] if you wish to transfer your registration. If you cancel any dollars you have already raised will still go to our fundraising goal and mission.
First, register as an individual. When you come to the fourth page of registration or Step #12 on our step-by-step registration instructions guide, you will have the option to start a team. Pick a name and ask all of your friends, family and neighbors to join!

Everyone on your team does not have to register for the same route.

Log in to your account and under “Upcoming Events”, click on “View Registration” and that will take you to your Ride registration page. On the top toolbar (in gray), select “Fundraiser” and you’ll be taken to your individual fundraising page. Scroll down to “Join a Team Fundraiser” and select the dropdown and find your team. Make sure to save your change and you’re all set!

You can also email us at [email protected] with the name of the team you’d like to join and we can add you at any time!

On the first page of the registration page, there is an “Add Another Registrant” button after the course options. Use this as many times as you need and this will allow you to register everyone at the same time and make one payment.
Please note: The registration page requires you to select who you are registering (Myself, Friend 18+ or Minor) so be sure to click these buttons for each new registrant.
When logging in to your profile, Please click the “Forgot Password” link when you try to sign in.
Online registration is open through the day-of and we also have registration during all packet-pick up times Friday-Sunday.

If you sign-up online, your registration is recorded in our system within minutes so feel free to sign up and come to packet pick-up right away because we’ll have your information!

Please note: To guarantee your finisher shirt and medal, riders need to register by Monday, August 19.


Rest stops are located approximately every 10-15 miles depending on the course. Support and services at each rest stop include:

  • Food and Beverage (water and electrolyte water)
  • Bathrooms
  • Medical support provided by licensed staff
  • Mechanic support provided by trained professionals

Mile marker where each rest stop is located:

  • 102-Mile: 8, 16, 28, 45, 59, 77, 92
  • 63-Mile: 8, 16, 28, 45, 54
  • 34-Mile: 8, 15, 25
  • 17-Mile: 8
We provide on-course support in the form of Support and Gear (SAG) vehicles. If you need assistance on-course at any time and do not see one of our vehicles, please call 608.316.5755. This number is for our on-site dispatcher who will radio our staff to provide support.

Our SAG vans staffed by Rocket Bicycle Studio will be roaming each course and have supplies to assist in fixing your bike. Each rest stop will also have a mechanic who can assist you. Please note that the support and gear volunteers may fix your bike on-course or they may transport you and your bike to a rest stop in order to provide assistance to other riders to ensure everyone gets up and running as soon as possible.

We have five different routes with staggered start times (see below). To view course maps, please visit our Routes page.

  • 102 miles: 7:00 AM
  • 63 miles: 9:00 AM
  • 34 miles: 10:00 AM
  • 17 miles: 11:00 AM
  • 3 miles: 1:30 PM

If you are concerned about timing and would like to start your ride earlier than the route start, you are more than welcome, but please note that you may not have police and course marshal support at intersections and will need to follow all rules of the road.

We allow bikes of all types including recumbent bikes and handcycles in addition to bikes with bicycle trailers and child bike seats. Please be aware that our courses are on roads with regular vehicle traffic so we do ask that you are comfortable riding with your type of bike and any attachments. Please ensure that your bike is in working order. We do have on-site and on-course mechanics but they are only able to fix minor issues.

Unfortunately, we do not rent bikes day-of but please visit one of the area’s local bikes shops and inquire about bike rental.

All rules of the road apply to bikes so please obey all traffic laws. Roads will not be closed off, however, we will have course marshals to help with certain intersections along the routes. Standard rules of the road:

  • Use proper cycling terms such as “On your left” when communicating with your fellow riders and announce upcoming hazards.
  • Use proper hand signals when turning.
  • Ride as far to the right as possible and pass on the left.
  • Ride no more than two riders wide.
  • Be aware of intersections and all cross-traffic.
  • Move off the road if you need to stop or get off your bike for any reason.
  • Ensure the road is clear when entering back on to the road after stopping.

Helmets must be worn by all participants.

If you cannot finish for any reason, there will be on-course transport vehicles that will return you and your bike back to The Ride site. If a SAG van picks you up, they will transport you to the nearest rest stop. Transport vehicles will pick-up from rest stops only. Riders are more than welcome to have a personal contact pick them up.
Please note: Transport vehicles may not be able to make immediate pick-ups as they are transporting other riders to site.
Roaming medical volunteers will support each course and provide non-emergency services. These volunteers are licensed medical staff and will be in vehicles labeled “MEDICAL”. There will also be medical personnel at each rest stop.

If you have an emergency or see an emergency on-course, please call 911. There are four ambulances throughout the courses that are on standby to assist in emergency situations.

If you are involved in an emergency situation and need to be taken to the hospital, the medical staff will relay your information to our on-site dispatcher in order to communicate with your emergency contact and your bike will be brought back to The Ride site.

We have no official course close time as we do not block off any roads, but certain support areas like police presence at intersections may no longer be available after certain times.

Our site will also begin tear-down around 6:00 pm. However, we will ensure that all riders, no matter of finish time, have food and beverages when they finish.

If you are concerned about your finish time and would like to start early or start with the course prior to yours, please do so!


Please make checks out to UW Foundation. Please mail checks to:
The Ride
c/o Jill Schmitz
1111 Highland Ave.
WIMR 3157
Madison, WI 53705

If you are donating to a specific person or team, please include that in the memo.

Yes, we are within the University of Wisconsin System which qualifies as a 501(c)3. Our Federal ID is 39-6006492.
Yes! The University of Wisconsin Foundation will send a letter after The Ride stating your donation for tax purposes.
Yes both via email and mail. For any transaction made through our online system, you will receive an email immediately following your transaction. This email will come from RunSignUp so check your spam or clutter if you do not see this email.

The University of Wisconsin Foundation will send letters to all donors after The Ride to the address provided at the time of donation.

Yes, on our website, on the upper right-hand corner, hit Donate. When you scroll down you have the option to search for an individual or team. Select your chosen individual and you can then donate.

If donating via check, please put their name in the memo.

100% of all funds raised are used by researchers at the University of Wisconsin to advance cancer research and to serve cancer patients and their families in Wisconsin and beyond. We ensure that every single dollar raised goes to fund research, NOT operational or administrative costs. Dollars raised are used immediately by our researchers and you can learn more about how they’re using Ride funds for innovative research on our Scholars page.
We encourage teams to raise money however they would like! Each rider has their own fundraising page that can accept donations. If an individual is part of a team and has their account linked to that team page, any funds collected on their individual page are also added to the team total.
Please note: If a donation is made to the team page that donation will not be credited to any individual rider.
Company matching is a fantastic way to make your fundraising dollars go further! Below is the information most companies need to match and we are happy to provide any documentation of your fundraising and/or registration. If you need any other information for company matching, please contact [email protected].

EIN: 39-0743975

Account Reference: 12580049

To qualify for fundraising incentives, please have donations credited to your fundraiser by Tuesday, October 1.
Please note: This date is only to qualify for incentives as we are able to accept donations until Monday, December 16.


Our virtual riding program is just for you! Visit our Register page and select “Virtual Rider”, set-up your fundraising page and send your information out to your family and friends!
You will receive an automatic confirmation email after signing up. After signing up, your captain will be in contact with you at least two weeks prior to the event with the details of your shift.
Yes, but we ask that any changes or cancellations be made by August 19 to our Volunteer Coordinator. After August 19, we cannot guarantee changes.
We will provide you with a t-shirt to wear for the day, but please wear comfortable shoes and clothes that are appropriate for the day’s weather. On Sunday, we have a gear check and changing tent that is available to all our volunteers.
We will provide food for our volunteers as a thank you. If you have specific food allergies or will be out on the course, please feel free to pack snacks and water. Course volunteers are more than welcome to grab a snack or food at the main Ride site prior to or after your shift.
Absolutely! All volunteers are automatically signed up as Virtual Riders and will receive their specific fundraising link via email. Volunteers can also create or join a fundraising team and can email us with questions on how to do that.
14+ without parental or guardian supervision. Anyone under 14 can volunteer with adult supervision.
Please note: Certain volunteer tasks require specific age minimums even with adult supervision for legal and safety purposes.
We ask that volunteers sign-up by September 1 so we can best plan for each area to ensure a successful event. After September 1, please email our Volunteer Coordinator directly.
If your group wants to sign up for different tasks and areas, please feel free to send them directly to the online registration page. If your group would like to stay together and volunteer for the same task, please contact our Volunteer Coordinator.